Cashrewards’ sudden closure marks the end of a decade-long cashback journey for 2 million members

Australian cashback pioneer Cashrewards has abruptly ceased operations, announcing the closure of its platform effective 12pm AEST, Monday, 8 September 2025.

In a notice sent to members and posted to its website, the company confirmed that offers are no longer available on its website, app, or browser extension, with a timeline provided for customers to finalise pending transactions and withdraw rewards.

“Recent transactions will continue to track and be approved or declined in the next three days. All transactions that are pending as at Thursday, 11 September 2025 will be approved and then you will be able to withdraw your cashback,” the company stated.

Members have until 24 October 2025 to withdraw funds, with automatic transfers to linked bank or PayPal accounts after this date. Gift cards stored in user wallets must also be downloaded by then, though they will remain accessible via email. The final cut-off for withdrawal claims is 12 December 2025.

Cashrewards was founded in 2014 by Andrew and Lorica Clarke, inspired by their personal experience with the Starlight Foundation after their son survived a serious illness. Determined to build a business with purpose, the couple created a cashback platform that benefited both shoppers and retailers: when members shopped through Cashrewards, participating brands paid a commission, which was then shared with customers as cash savings.

Over more than a decade, the company grew into a market leader with 2 million members, offering deals on 2,000+ global and local brands including Apple, Myer, THE ICONIC, Adidas, Bonds, and Booking.com. To date, Cashrewards claims to have driven over $4 billion in sales for brand partners and returned $165 million in savings to members.

The company also stayed true to its philanthropic roots, donating over $1.9 million to the Starlight Foundation, supporting more than 45,000 sick children and their families.

Backed by 1835i, ANZ Bank’s venture capital arm, Cashrewards had positioned itself as one of Australia’s most promising fintech and ecommerce players.

The closure comes just a year after Cashrewards acquired price comparison site Little Birdie, launched a retail media offering, and only months after announcing a high-profile integration with the Beem digital wallet.

More information on key dates and actions following the closure can be found on Cashrewards’ website.