Ipsos’ latest Political Monitor is now released, with fieldwork carried out 11-17 September 2025.
Keir Starmer’s personal satisfaction ratings are the worst for any Prime Minister polled by Ipsos since we first started asking the question in 1977, which shows the scale of the task facing him ahead of the Labour conference. Labour’s share of vote is the lowest we have recorded since 2009 and has dipped three points since June, following a difficult start to the autumn in which he lost his deputy Prime Minister and his Ambassador to the US, and is now facing talk of a potential leadership challenge. But Labour’s issues are deeper than changes in personnel – they are losing votes to both left and right, with the public still pessimistic about the state of the economy, immigration and public services, despite his planned relaunch to put a renewed focus on delivery. With a crucial Budget ahead, Rachel Reeves’ personal ratings are comparable to Kwasi Kwarteng’s after the notorious October 2022 Budget, which shows how important it is for the government to start turning around public worries over the economy and public services.
Reform’s 12-point lead confirms the party’s strong performance this year, helped by ongoing public concern over immigration but also wider discontent over the state of the nation, allowing Reform to take on the mantle of change. Nigel Farage is also viewed as the most capable Prime Minister, but in truth there is little enthusiasm for any of the party leaders, and while one of his strengths is the keen backing he receives from his own base, the rest of the public still have doubts. But there is no sign of a revival for the Conservatives, who still bump along at the lowest vote share we have ever recorded for the party, raising further questions about Kemi Badenoch’s ability to cut through.