Australian fashion powerhouse Desordre has collapsed under millions of dollars of debt.
The expensive retailer, which was began as a pop-up store in Sydney‘s Darlinghurst in 2009, plunged into liquidation earlier this month.
Desordre (meaning disorder in French) had stores in Darlinghurst and Bondi Beach in Sydney, Armadale in Melbourne and Fortitude Valley in Brisbane.
It also maintained an international presence through its global online boutique.
However, ASIC records seen by the Daily Mail show that the company entered liquidation on September 4 – with the boutique suddenly turning the comments off on posts going back months.Â
One news report said the company owes 85 creditors – including Ralph Lauren, and Alex Perry, which is owed $729,000, as well as some 13 influencers, models and stylists, including Byron Baes star Abbey Steanes and Perth model Holly Young.
Other creditors include fashion brands, model management companies, landlords, TikTok and even rubbish removal, pest control and mowing businesses.Â
The fashion brand was adored by celebrities such as Dina Broadhurst who can be seen wearing the clothes in several photos on her Instagram page.Â
Dina Broadhurst is among the many well known faces who have worn clothes sold by Desordre
Desordre has entered liquidation (pictured, the Desordre store in Armadale)
Founder Ms Thomas told news.com.au: ‘In an effort to save the business, we have actively worked with advisers to consolidate operations and reduced overheads.’
‘Unfortunately, after 15 years of operations, this culminated in the appointment of liquidators.’Â
She added she was ‘deeply disappointed’ to say goodbye to her business.
Ms Thomas had launched her store more than 15 years ago with the goal of making runway fashion quickly accessible in Australia.Â
However, the company has struggled to keep up with global industry giants touting the same goal, like Zara.
‘If you walk through a Zara store this season you will find similar trends, colours and cuts that you see off runways in Paris and Milan and that’s been their whole model,’ Queensland University Professor Gary Mortimer, a retail expert, said.
‘Fast fashion has changed up the way consumers shop for fashion. Here in Australia we are very much around seasons … but we are now seeing changes every few weeks as to what is in stores.’
Desordre’s website states it is currently ‘under maintenance’ and is no longer taking orders.
Alex Perry (pictured) poses with Simone Holtznagel and well known stylist Marina Didovich
One news report said the company owes 85 creditors – including Ralph Lauren, and Alex Perry , which is owed $729,000, as well as some 13 influencers, models and stylists, including Byron Baes star Abbey Steanes and Perth model Holly Young (pictured)
Desordre has not addressed its closure with its last Instagram post showcasing a unique dress on August 30.Â
It is unclear whether customers with pending orders will receive their items or a refund.Â
Insolvency firm Mackay Goodwin has been appointed as Desordre’s liquidator.
Daily Mail has contacted the firm and Desordre for comment.
The news follows a difficult year for Australia’s fashion industry.
Ally Fashion was forced to close 51 stores in the first quarter of 2025 before narrowly being saved from disaster.Â
Mosaic Brands – which owned brands including Autograph, Noni B, Katies, Millers and Rivers – collapsed late last year after it failed to find a buyer.
Jeanswest similarly had to call in the help of administrators and close all its physical stores, a move it announced in March.
Grace Hayden showing off one of the dresses made by Desordre
Alex Perry is pictured celebrating a collaboration with the fashion brandÂ