We are pleased to announce that we will participate in the Barclays Women’s Super League’s Fan Choice pilot for the 2025/26 season.
The pilot enables WSL clubs to give supporters the choice to consume alcohol and non-alcoholic alternatives within view of the pitch during matches – including at their seats inside the stadium bowl.
In this initial trial phase, alcohol consumption will be limited to specific areas of Emirates Stadium up to around 20,000 seats, with other areas remaining alcohol-free. These areas will be clearly signposted to supporters when purchasing tickets.
Our involvement in the pilot comes with the support of representatives of our organised supporter groups, and approval from the Arsenal Safety Advisory Group. The initiative also follows successful trials at stadia in the Women’s Championship during the 2024/25 season.
We’re committed to offering an enjoyable stadium experience for all supporters. We will be monitoring the results of the pilot and engaging key supporter groups throughout the roll-out, including dedicating time at our supporter forums to gather feedback.
Supporters who have already purchased season tickets or six-game ticket bundles will soon receive additional information via email, including instructions for supporters who now wish to move into or out of one of the areas included in the pilot.
The scheme is limited to WSL matches at Emirates Stadium.
For more information on our approach to the pilot, please visit our ticketing page, or find further details on the league-wide scheme.
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