This collaboration expresses a philosophy shared by two brands: performance begins with mindset. For TAG Heuer and New Balance, it is summed up in one idea — The Intelligent Choice. As Sydney McLaughlin-Levrone, two-time Olympic champion and TAG Heuer ambassador, reflects: “Every choice I make has to align with my goals and intentions. Whether in training or in life, it’s about moving with purpose.”
In the end, the message is simple: lace up, strap in, and run with intent. Precision on the wrist, performance underfoot—the TAG Heuer x New Balance collaboration is designed to keep pace with ambition itself.