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We already know that girl group KATSEYE can command a stage, sing with incredible ability, and even turn skeptics into “EYEKONS” (the name for their devoted fan base). But there’s one thing we didn’t see coming: the pop sensations are also marketing geniuses. After their viral Gap Jeans ad earlier this fall, (their Milkshake brought the entire internet to their yard) they’re back at it, this time teaming up with 5 Gum.
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In this recent collaboration with the famed gum brand, Katseye is launching a, “five-piece set that transforms the five senses into tangible, custom collectibles,” according to a release. What does that actually mean? On Saturday, Oct. 11, 2025, fans will have their last chance to grab the limited-edition KATSEYE x 5 Gum “Stimulate Your Senses” collection. The goal is to ignite your “taste, smell, sound, touch, and sight,” through unique products like a special vinyl, perfume, and, of course, gum. Given that their previous drops sold out instantly, you’ll want to act fast to get your hands on this one.
Rolling Stone sat down with KATSEYE to talk about this collaboration, their upcoming Beautiful Chaos Tour, and, of course, that viral jeans ad. Remember — they’re marketing geniuses, too. Scroll down to read the full interview.
KATSEYE & 5 Gum ‘Stimulate Your Senses’ Collection: Where to Buy
5 Gum x KATSEYE Senses Collection
$25.00
The last drop happens on Saturday, Oct. 11, 2025 at 12 p.m. EST.
You’re arguably one of the hottest names in the business right now. How do you decide which brand partnerships to take on?
Lara: I think we always start by talking with the six of us and with our team and just seeing what fits with our vibe, our brand, and where we are in our careers. For this collaboration with 5 Gum, it was something that we were really excited about, and it is quite authentic. We all love gum. We love 5 Gum, and it just makes a lot of sense.
Did you learn anything new about the brand?
Sophia: The whole idea of the five senses is such a unique approach to a gum product, and that caught our eye the most. This campaign was all about experiences, and us being musicians, we want to give our fans experiences. So it all tied together and made us really excited for this collaboration.
Lara: It was cool to learn how involved the brand is in pop culture and music; we feel like that’s very unique for a gum brand.
You’re gearing up for your Beautiful Chaos Tour. I know everyone here is really looking forward to it. What should fans be most excited about?
Megan: This is our first tour, so it’s going to be really intimate. We’re going to bring the energy, and we really hope the fans feel that. These are all theaters and smaller venues that we’re performing at.
KATSEYE & 5 Gum ‘Stimulate Your Senses’ Collection: Where to Buy
KATSEYE Tour Tickets
$400.00+
$400.00+
The tour takes places from Nov. 15 to Dec. 13, 2025 and tickets are selling-out fast.
How’s tour prep coming along?
Daniela: Every single day, we just work harder and harder to get to where we want to be, and we just want to make the fans and the EYEKONS happy. We’re cooking up some new stuff, too, so hopefully everyone gets excited for that.
How do you prepare for something like this compared to a shorter set, like at Lollapalooza? Would you say it’s more intricate?
Daniela: Since it’s a one month long tour, it’s pretty much the same, except we have more days to rehearse versus Lolla, where we had a couple days.
Do you have any tour essentials that you are planning on bringing with you?
Sophia, Lara, Megan, and Daniela (all at once): Humidifiers, steamers, advil, vitamins, honey, and our emotional support stuffed animals.
KATSEYE & 5 Gum ‘Stimulate Your Senses’ Collection: Where to Buy
Jellycat Bashful Beige Bunny Stuffed Animal
$34.00
Get your own emotional support stuffed animal.
Did you ever expect to achieve this level of fame after Pop Star Academy?
Manon: It’s something we’ve always wanted to achieve and we still have a lot more to go, but it’s surprising to us how fast it’s happened. It’s only been a year since we’ve been a group, so seeing this type of success is unreal to us, but it also shows that that the hard work we put in is paying off. So it’s kind of comforting.
Speaking of things that have been succesful, what did you think of your GAP Jeans commercial going viral?
Lara: It was surprising. We knew that the ad would be iconic, and when we were making it we had a really good feeling about it. I think you can never really expect when something is gonna take off. We were just like, ‘this is fire.’ We’re so proud of it. Whatever happens, happens.
KATSEYE & 5 Gum ‘Stimulate Your Senses’ Collection: Where to Buy
KATSEYE X GAP Jeans Collection
$25.00+
Multiple size and silhouette options available.
Which celebrity has been your favorite to see recreating the Gap Jeans TikTok dance?
Daniela: We saw Tyla do it.
Which other artists in the industry inspire you?
Sophia, Lara, Megan, and Daniela (all at once): We look up to many. The Pussycat Dolls, Fifth Harmony, Little Mix, and K-Pop groups as well. Also Destiny’s Child. We love to educate ourselves with other girl groups out there.
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