The holidays are quickly approaching—and whether you’re looking to shop for loved ones or treat yourself to some new skin care, fragrances, or makeup, we’ve got good news: The Amazon Holiday Beauty Event, a two-week shopping event for beauty and wellness customers, is returning from October 20 to November 2. The 2025 Holiday Beauty Event—now in its fifth year—will bring customers up to 40% off across skin care, makeup, hair care, personal care, fragrance, men’s grooming, wellness, and more, plus flash category deals, exclusive Amazon-only gift sets, and interactive Amazon Live programming.
