Payton Pritchard had a breakout season for the Boston Celtics as the reigning NBA Sixth Man of the Year.
Yet many casual fans outside of Boston still don’t know who he is, and the 27-year-old NBA champion wants to change that with much more burden on his shoulders since franchise superstar Jayson Tatum is most likely out for the entire season, recovering from his Achilles injury.
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Oct 10, 2025; Toronto, Ontario, CAN; Boston Celtics guard Payton Pritchard (11) drives to the basket past Toronto Raptors guard Chucky Hepburn (24) in the first half at Scotiabank Arena. / Dan Hamilton-Imagn Images
Heck, as Pritchard joked recently in a clip that went viral, the former Oregon Ducks standout isn’t even the most popular person in his own marriage, with that title going to his NBA WAG wife Emma Pritchard.
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Emma Pritchard/Instagram
“People don’t even know I play basketball,” Pritchard joked. “They just know [my wife].”
“I’ll be anywhere, and I’ll think people are coming up for me, and they’re really coming up to tell me that they’re fans of Emma.”
Payton Pritchard says some fans only know him because of his wife 😅
“People don’t even know I play basketball, they just know [my wife].” pic.twitter.com/rEGfk3rim6
— White Noise Podcast w/Derrick White (@whitenoisepod_) October 10, 2025
Emma has 381k followers on Instagram and 874k on TikTok. Now to be fair to Payton, he has more followers on IG with 504k, but on TikTok, it’s not even close as he only has 54k.
So to mark the beginning of the 2025-2026 NBA season opener against their bitter rival Philadelphia 76ers, his wife proved why she’s a fashion influencer sensation in amazing custom Celtics boots.
Emma Pritchard/Instagram
Designed by mvpbae, the attention to detail is outstanding.
We at The Athlete Lifestyle On SI knew about Mrs. Pritchard and her fantastic fits, but @mvpbae is a knew name to us. And we must say, bravo! We are instantly huge fans.
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