TORONTO — A Toronto bar and music venue says it had to take down social media posts promoting its specials and watch party for Game 7 of the American League Championship Series after receiving a warning letter from the Toronto Blue Jays about using the team’s logo.
Sneaky Dee’s manager George Diamantouros says his business received a letter from the team saying the promotional posts on Facebook and Instagram violated the Blue Jays’ trademark rights and should be deleted.
Diamantouros says Sneaky Dee’s immediately took down the posts, which also included images of Jays players, and posted a note on social media to warn other small businesses against using Blue Jays materials.
The Blue Jays say in a statement they are grateful for the support of local businesses as the team returns to the World Series, but Jays marks including logo and player images can only be used for promotional purposes by its official partners.
The team says that is standard practice across sporting and advertising industries.
Sneaky Dee’s says it will continue to show Blue Jays’ games as they face the Los Angeles Dodgers in the World Series.
This report by The Canadian Press was first published Oct. 23, 2025.
The Canadian Press