The Presence Community have been working with Reiss since the summer to come up with new creative and interesting films to add an edge to the fashion brand’s social offering. So far, Presence creators have worked on three exciting seasonal campaigns all shot on iPhone.
The first of the three campaigns was a series of interviews with real people who wear suits for their line of work. Director, Archie Flint, interviewed a courtroom sketch artist, Priscilla Coleman, and Shirley Anderson Jolag the world’s only female bloodstock auctioneer. Looking great in Reiss signature outfits, they talked about their unique jobs and the importance of the formality of a suit in their work roles.
Presence’s second campaign for Reiss took a more narrative turn. They produced three witty films which were written and directed by Max & Jude to engage audiences with Reiss’ Winterwear campaign. The look is deliciously cinematic which is all the more remarkable as they were shot on iPhone. These films magically transport urban trendsetters into the very midst of the countryside, conveying Reiss’ message that their Winterwear works for both City Slickers and the Country Set.
The third campaign in the series, titled ‘Party’, continues to showcase Presence’s inventive approach to fashion storytelling. Directed by Esme Lane Fox, this series of playful films captures the energy and style of Reiss’ latest collection.