Price cuts vary widely by region
Nationally, vendors who reduced their asking prices took an average of $34,598 off each listing in Q3 2025.
The largest average reduction was recorded in Coromandel, where sellers trimmed $61,788 from their original asking prices. Gisborne followed at $54,000, while Wellington ($45,718), Central Otago/Lakes District ($44,433), and Auckland ($42,919) rounded out the top five.
“Looking at average reductions per listing gives us a clearer picture of how much sellers are actually flexing,” Williams said. “These figures show that in many regions, vendors are making significant adjustments to meet buyer expectations and get deals over the line.”
Confidence growing as price gaps narrow
Williams said that as confidence improves and demand continues to rise, sellers may find they don’t need to adjust prices as much going forward.