Over the coming years, the Brand Group Core will focus consistently on implementing the restructuring measures that have been agreed within the brands. Despite the remaining uncertainties, the brand group expects that the second half of the year will be stronger in overall terms. The cooperation of the volume brands within the “Electric Urban Car Family” project is proceeding according to schedule. From 2026 onwards, the Brand Group Core will launch electric vehicles at a price of about 25,000 euros under the project led by SEAT/CUPRA. The four planned models – two from the Volkswagen brand and one each from CUPRA and Škoda – will be built at the Spanish plants in Martorell and Pamplona. Collaboration on the “Electric Urban Car Family” project alone will unlock synergy potential at brand group level totaling about 650 million euros across the entire product life cycle.
Over the next few years, the Brand Group Core therefore plans continuous improvements in its results, supported by the effects of the ongoing performance programs of the volume brands, including the “Zukunft Volkswagen” program.
Intensive efforts are underway to implement the measures that have been decided – and thus generate a pathway to a medium-term operating margin of 8% for the Brand Group Core.