Rob and Meghan Gray have sold their riverfront home for a new Brisbane record of $25m.

Celebrity builder Rob Gray has sold his riverfront knockdown for a new Brisbane record of $25m — three times what he paid for it just three years ago.

The co-founder of luxury developer, Graya, and his wife, Meghan, bought the property at 17 Julius St, New Farm, for $8.5m in 2022, and have made no improvements to it since.

The 688 sqm site came with a three-storey, four-bedroom home built in 1995 and offers uninterrupted panoramic views of the Brisbane River, Story Bridge, and the city skyline.

This property at 17 Julius St, New Farm, has sold for a new Brisbane home sale price record of $25m. Image supplied.

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It’s understood a local buyer already familiar with Graya paid the eyewatering price during quiet negotations, conducted by Jordan Navybox and James Navybox from Cohen Handler and Whitefox Real Estate — and has plans for a new Graya-built trophy home on the site.

Mr Gray declined to comment on the transaction when contacted, but confirmed the property had been sold.

Records show the couple received demolition approval for the existing house in 2024 and recent activity on the site shows Graya is preparing for construction activity.

A photo of the existing house at 17 Julius St, New Farm, which will be demolished to make way for a brand new home.

This property at 17 Julius St, New Farm, has sold for a new Brisbane home sale price record of $25m. Image supplied.

The previous record for a home sale in Brisbane was held by 32 Sutherland Ave, Ascot, which fetched $23m in November last year.

Brisbane’s median house price surpassed $1m earlier this year and now sits at $1.126m, according to PropTrack — the second most expensive capital city behind Sydney.

Mr Gray had hoped to build four luxury apartments on the site, but his plans were knocked back by council earlier this year.

The view from 17 Julius St, New Farm. It’s one of only a few riverfront homes in Brisbane directly facing the Story Bridge. Image supplied.

The city views from the site are spectacular.

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Brisbane City Council refused the development application for the five-storey building in June— stating it was too big and bulky for the site and too close to the Brisbane River.

Mr Gray filed an appeal in the Planning and Environment Court the following month, but that too was rejected.

The Grays currently live in a five-bedroom, five-bathroom, luxury home in Ascot that Graya built in collaboration with Purdy Developments.

Rob and Meghan Gray have sold their Brisbane riverfront home for a record $25m. Image supplied.

They paid about $8.8m for the property in a deal that settled in October.

The couple also recently welcomed their second child — a sister to toddler, Hayes.

Andrew and Rob Gray work together in their business Graya Constructions and have built homes for Brisbane Broncos player Darius Boyd, former Wallabies captain Stephen Moore and model Erin McNaught.