Black Friday is officially here, and Amazon is one of the best places to keep an eye on right now — the retailer is currently hosting hundreds of notable deals during its massive Black Friday Week sale. You’ll find deals on tech, kitchen appliances, beauty essentials and more, many of which run through Cyber Monday.
I’ve covered sales and deals as an editor for NBC Select for five years, so I know how to find deals that are actually worth buying. I spent weeks combing through thousands of discounts to find the best Black Friday deals at Amazon — each one I recommend below is highly rated and 20% off or more. When possible, I ran deals through price trackers to make sure they’re at their lowest price in at least three months or the lowest price ever. I’ll frequently update this list throughout Black Friday.
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Best Amazon Black Friday deals
Lowest price ever
Noise cancellation: yes | Transparency: yes | Battery life: rated up to 4 hours | Wireless Charging: yes | Bluetooth Multipoint: no | Water resistance: IP54
The Apple AirPods 4, currently at their lowest price ever, feature active noise cancellation (the version without ANC is also on sale) and a semi-open ear design, so you can hear sounds around you more clearly than with traditional earbuds. Like the previous AirPods versions, you can control audio and calls by pinching the stem of either earbud.
Use this smart plug to control gadgets around your home like air purifiers, fans and more using voice commands or the Alexa app. The plug fits into any standard outlet and is compact enough to free your second outlet. (Ed’s note: This product was the same price during October Prime Day, but we still consider this a good deal.
Lowest price ever
Instantly showcase your favorite photos using the Skylight Frame, which has a 10-inch touchscreen display. Connect the digital frame to WiFi and share photos directly from your smartphone using its companion app (your loved ones can upload their photos, too).
Lowest price ever
The Oura Ring 4, the latest version of the brand’s smart ring, tracks multiple health metrics, including heart rate, sleep stages, stress levels, body temperature and blood oxygen. It also automatically detects and logs exercises like walking and running, and you can manually record the start and end of any workout via the Oura app.
This anti-frizz spray helps minimize heat damage and leaves hair looking glossy and smooth after styling, according to the brand. I use this product regularly before styling my hair because it doesn’t weigh it down and smells great. The brand recommends evenly distributing the product through damp hair and blow-drying afterward.
I love taking my Samsonite Freeform luggage on longer trips because it’s extremely durable and easy to maneuver through airports and overseas. This two-piece hardshell set comes with a carry-on suitcase and large checked luggage. Each suitcase is expandable and has a three-dial combination lock to keep your items secure.
Go hands free to watch movies, sports and more by attaching this phone holder to your plane’s tray table. It’s compatible with most phone sizes, and it rotates 360 degrees vertically and horizontally. You can also tilt it to accommodate different viewing angles.
This PlayStation 5 is one of our favorite gaming consoles, but it’s also one of the heavier options. This PS5 Slim weighs around 5.7 pounds, making it about 30% smaller in volume and nearly 2 pounds lighter than the original PS5, according to the brand. It also has 1000GB of storage (more than the original’s 825 GB).
The newest Kindle model has 32GB of storage and lets you access millions of titles. The 7-inch display prevents glare and automatically adjusts lighting, so you can read at night or in bright sunlight, according to the brand. It’s water-resistant, has a thin design and a single charge lasts up to 12 weeks, according to Amazon. (Ed’s note: This product was the same price during October Prime Day, but we still consider this a good deal.)
4.6-star average rating from 46,837 reviews on Amazon
This moisturizer is a favorite among our NBC Select editors and earned the No. 3 spot on our list of 100 best moisturizers. It’s fragrance- and oil-free (so it’s gentle for those with sensitive skin), plus it’s noncomedogenic, which means it won’t clog your pores.
Kids can use this set of 32 multicolored magnetic blocks to make 3D and 2D structures. They come in square and triangular shapes, and all pieces are compatible with other Magna-Tiles sets.
This KitchenAid stand mixer is hands-down my favorite item for all of my baking needs (while cutting my prep time in half). It has 10 speed settings and its top tilts upward, which makes it easier to add ingredients. It comes with multiple attachments, including a paddle, dough hook, wire whisk and a pouring shield to prevent flour from spilling everywhere.
This expert-recommended carpet cleaner is an NBC Select editor-favorite for removing deep stains from carpets, upholstery, car interiors and more. It has a spray-and-suction mechanism, plus it comes with attachments like a stain trapper for pet messes and a self-cleaning hose to rinse it out after each use.
Lowest price ever
One of our favorite blow dryer brushes, the Dyson Airwrap, is currently at its lowest price ever. The viral hair tool comes with six attachments to help dry, straighten and curl your hair. The airflow temperature also automatically adjusts to prevent heat damage while you style it, according to the brand. It comes with a storage case to take it on the go, too.
This Cosrx serum, one of our favorite facial essences, has snail mucin to hydrate the skin and address fine lines, according to the brand. It’s lightweight and suitable for all skin types, too.
Best Amazon Black Friday sales
Here are the best Black Friday sales at Amazon to know about. Keep in mind, not every item from a brand is discounted as described below.
Best Black Friday tech sales20% off Apple Watch SE 325% off Apple 2025 MacBook Air 13-inch Laptop76% off PlayStation DualSense Wireless Controller48% off Samsung Galaxy Watch 751% off Beats Studio ProUp to 60% off JBL techUp to 50% off Belkin tech accessoriesBest Black Friday beauty and wellness sales35% off Crest 3D Whitestrips Professional EffectsUp to 30% off Clinique skin careUp to 40% off Briogeo hair careUp to 20% off Necessaire skin careUp to 25% off Hero CosmeticsUp to 30% off Sol de JaneiroUp to 44% off Kitsch hair and skin careUp to 30% off Tangle Teezer brushesBest Black Friday home and kitchen salesUp to 40% off Dyson vacuums, air purifiers, hair tools and more22% off Skylight Calendar55% off Keurig K-Express35% off Moccamaster KBGV Select Coffee Maker33% off Energizer AA Batteries (32-Count)Up to 52% off Dash kitchen itemsUp to 50% off Ring home security cameras44% off SodaStream Terra Sparkling Water Maker Value BundleUp to 30% off Blueland home essentialsBest apparel and footwear salesUp to 65% off Levi’sUp to 54% off Lands’ EndUp to 40% off CarharttBest travel sales50% off LifeStraw Personal Water FilterUp to 30% off Yeti productsUp to 36% off Owala water bottlesUp to 43% off Bagsmart travel accessoriesBest Black Friday sales at other retailersWalmart: Up to 50% off site- and store-wide, plus get 50% off a Walmart+ membershipTarget: Up to 50% off sitewide through Dec. 24 with new deals dropping every SundayBest Buy: Up to 50% off online and in stores, with new limited-time deals constantly addedWayfair: Up to 80% off sitewide, plus free shippingHome Depot: Shop discounts site- and store-wide through Dec. 3Lowe’s: Up to 50% off major appliances, plus an additional 25% off when you bundle major appliancesNordstrom: Up to 60% off select styles through Nov. 28Macy’s: Up to 60% off apparel, accessories, home decor and moreHoka: Up to 20% off all styles for Hoka members (free to sign up) through Dec. 1Beis: Up to 30% off sitewideSaks Fifth Avenue: Up to 70% off through Dec. 3Ulta: Up to 50% off beauty items through Nov. 29Etsy: Up to 60% off original gifts and decor through Dec. 2Quince: Up to 30% off select stylesAway: Up to 25% off sitewide, plus 10% off when you spend $750The North Face: Up to 30% off holiday items through Dec. 1New Balance: Up to 40% off through Dec. 3Goldbelly: Up to 20% off sitewide using code BITEWIDE20 through Dec. 1DSW: Up to 30% off footwear using code BLACKFRIDAYAlo Yoga: Up to 30% off beauty and wellness itemsHow I found the best Amazon Black Friday deals
All of my recommendations above are based on NBC Select’s previous coverage and reporting, including products the NBC Select staff tested firsthand. I vetted each deal to make sure it’s 20% off or more and highly rated with at least a 4.0-star average rating from hundreds of reviews. When possible, I ran deals through price trackers like CamelCamelCamel to prioritize highlighting products that are at their lowest price in at least three months or the lowest price ever.
I also wrote about every deal in this article and worked with NBC Select editors to finalize the live list, which I’m frequently updating throughout Black Friday to reflect the most up-to-date prices. For more information on our editorial team and how we choose products, check out this page.
I’m an updates editor at NBC Select who has covered deals and sales for five years. I also cover topics like beauty, wellness and pets. Prior to Black Friday, I sorted through thousands of Amazon sales to find worthwhile discounts you should know about.
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