Hershey is turning one of the internet’s latest chocolate obsessions into something you can actually buy with a catch big enough to make it feel like a sneaker drop instead of a run-of-the-mill supermarket launch.
The company recently announced the Hershey’s Dubai-Inspired Chocolate Bar, a limited-edition release built around creamy pistachio, crispy kadayif, and classic Hershey’s Milk Chocolate. It’s directly tied to what the confectionery brand itself calls “the viral chocolate obsession breaking the internet,” and the brand is treating it less like a new flavor and more like a one-time event.
There will only be 10,000 bars in total; that’s it. No restock, no second wave, no slow rollout into regular shelves, nada.
The chocolate goes on sale Dec. 4 at 10 a.m. ET for $8.99. Online, it will be available exclusively through Gopuff in New York, Philadelphia, and Chicago. Anyone in Manhattan who prefers the in-person chaos can head to Hershey’s Chocolate World in Times Square, where the company is even staging a live countdown outside ahead of the drop.
The bar itself sticks to the familiar break-apart Hershey format but swaps out the usual simplicity for a layered build: pistachio cream, crispy kadayif (the shredded, crunchy pastry you usually see in Middle Eastern desserts), and the brand’s signature milk chocolate around it. The brand describes it as a “Dubai-inspired” spin, clearly meant to echo the luxe pistachio-and-kadayif bars that have been all over social feeds.
For a brand built on mass availability, this is a very deliberate pivot into scarcity. The message is clear: this isn’t something you stumble across in a random grocery aisle months from now. It’s a timed event designed for people who watch countdowns, refresh apps, and post the wrapper when they manage to grab one.
Whether most buyers eat it or stash it as a collectible is beside the point. Hershey has taken a fast-moving online trend and turned it into a physical object with a built-in story: viral dessert, legacy chocolate brand, 10,000 chances, then nothing.
Sources: Hershey’s, Fast Company, Food Dive
Read the original article on GEEKSPIN.
Affiliate links on GEEKSPIN may earn us and our partners a commission.