Brixton Blood Donor Centre is launching a new service to boost the number of black blood donors.
The south London donation centre now allows people to give blood together as part of a group booking.
It follows feedback from black heritage groups who said they were more likely to become regular blood donors if they could donate with faith, community or friendship groups.
Mark Chambers, from NHS Blood and Transplant (NHSBT), said: “The initiative is about creating a shared experience that makes donating more welcoming, inspiring, and impactful – especially for first-time donors – in a setting that feels more like community than clinic.”