Gloucester Rugby said Mr Broady grew up in Matson and Tredworth and had been a “devoted” Gloucester rugby fan for more than 30 years.
He had worked as managing director of the Avenue Group, a Gloucester-based dealership which specialises in high-prestige vehicles.
Alongside his business ventures, Mr Broady dedicated his time to charity work, including becoming chair of Gloucestershire children’s charity, the Pied Piper Appeal, in 2013.
In 2023, he was appointed chair of the Gloucester Rugby Charitable Foundation, before assuming the role of chair of the 4Ed charity, which supports families affected by MND.
Gloucester Rugby said less than a year into that role, Mr Broady himself was diagnosed with the disease.
He “reluctantly” stepped down from the role in November “due to the devastating effects” of his condition, it added.