As in many places, at Gyllyngvase Beach in Cornwall the New Year’s Day swim is a long-standing tradition.
Lois Leonard, from Gylly Bay Surf Lifesaving Club, said members of the surf club would be on the sand offering safety advice.
“We’re not here to tell anybody whether it’s safe to go into the water or not, and we’re not here as a life-saving service,” she said.
“We’re here to give people water safety advice and help them understand the dangers and hazards involved.”
Her advice included going into the water slowly, splashing your body first, wearing a wetsuit and avoiding alcohol.
“Please, we don’t want anybody running in and diving in, that really is very, very dangerous and can result in cold water shock,” she said.
“If you’re feeling worse for wear after a few drinks, give it a miss. The sea will be there another day.”