MacKenzie Dunaway Gardner, 31, from Texas, tried to get tickets for Styles’ shows in New York City, but says the prices were “really really outrageous”.

Instead, she’s heading to London for eight of Styles’ shows with friends from Pennsylvania and Georgia.

Getting tickets to the Wembley shows was a “100% no-brainer” for her, she says.

MacKenzie acknowledges it will cost her thousands of dollars in flights, accommodation and other costs to spend two weeks in London seeing Styles’ shows in the summer.

“It’s very expensive, and I’m very privileged,” she says. “I know so many people that aren’t going to be able to do it.”

Hotels.com told BBC News search interest in accommodation in London for the weeks of Styles’ tour had already spiked. Similarly, Airbnb said UK searches on its site for accommodation in Harrow, Wembley’s London borough, were up 7400% year-on-year, with a huge growth in searches for neighbouring boroughs, too. The average Airbnb price in London during the tour is £110, it added.