This is big for the Eredivisie – but also for people in Holland, where the English game is really popular.
Sterling has been part of the Premier League for so long and achieved big things, especially with Manchester City.
When players who have won the Premier League in England, like Jordan Henderson and Sterling, come to Holland it is a bit like “wow, is this really happening?”
Without them even kicking a ball or playing it already gives an extra layer of allure, or something special, to the Eredivisie.
Let’s see how it goes in a football sense, but I think Sterling still has a decent level and especially for the Eredivisie – so it could work out for player and club.
He might get the fun back of playing football, and Feyenoord boss Robin van Persie knows England well.
Sterling can just enjoy himself, and a lot of people will really like the fact he is playing. That could be a bonus for what he is able to show on the pitch.
He could have a similar impact to Henderson last year at Ajax, putting in good performances on the pitch and then showing his leadership in the dressing room.
Sterling is used to the highest standards at clubs like Manchester City, Chelsea and Liverpool.
If he can help bring the level of professionalism and way of working from those clubs, that can only be a positive thing for Feyenoord.