An driver with Yarbrough Brothers Towing prepares to pull a vehicle which crashed through the front of Oliver’s Market on Montecito Blvd., in Santa Rosa, Friday, Feb. 13, 2026. (Kent Porter / The Press Democrat)
Oliver’s Market store manager Jeff Spackman, left, and general manager Scott Gross survey the damage in the aftermath of a vehicle which crashed through the front of the store on Montecito Blvd., in Santa Rosa, Friday, Feb. 13, 2026. (Kent Porter / The Press Democrat)
Oliver’s Market employees comfort one another after a vehicle crashed through the front of the store on Montecito Blvd., in Santa Rosa, Friday, Feb. 13, 2026. (Kent Porter / The Press Democrat)
Middle school students survey the damage in the aftermath of a vehicle which crashed through the front of Oliver’s Market on Montecito Blvd., in Santa Rosa, Friday, Feb. 13, 2026. (Kent Porter / The Press Democrat)
Oliver’s Market employees watch as a vehicle is pulled from the store after crashing through the front, on Montecito Blvd., in Santa Rosa, Friday, Feb. 13, 2026 (Kent Porter / The Press Democrat)
A Santa Rosa firefighter asks questions about injuries to an Oliver’s Market employee at the Montecito Boulevard store on Friday, Feb. 13, 2026, after a vehicle crashed through the front of the store in east Santa Rosa. (Kent Porter / The Press Democrat)
An injured man is wheeled to an ambulance at Oliver’s Market on Montecito Boulevard on Friday, Feb. 13, 2026, after a vehicle crashed through the front of the store in east Santa Rosa. (Kent Porter / The Press Democrat)
At Oliver’s Market on Montecito Boulevard on Friday, Feb. 13, 2026, a vehicle crashed through the front of the store in east Santa Rosa. (Kent Porter / The Press Democrat)
At Oliver’s Market on Montecito Boulevard on Friday, Feb. 13, 2026, a vehicle crashed through the front of the store in east Santa Rosa. (Kent Porter / The Press Democrat)
A woman is comforted in front of Oliver’s Market on Montecito Boulevard on Friday, Feb. 13, 2026, after authorities said her vehicle crashed through the front of the store in east Santa Rosa. (Kent Porter / The Press Democrat)
A woman is comforted in front of Oliver’s Market on Montecito Boulevard on Friday, Feb. 13, 2026, after authorities said her vehicle crashed through the front of the store in east Santa Rosa. (Kent Porter / The Press Democrat)
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An driver with Yarbrough Brothers Towing prepares to pull a vehicle which crashed through the front of Oliver’s Market on Montecito Blvd., in Santa Rosa, Friday, Feb. 13, 2026. (Kent Porter / The Press Democrat)
Seven people were injured shortly before noon Friday, Feb. 13, after an unidentified woman crashed her SUV into a busy Oliver’s Market in east Santa Rosa, authorities said.
The crash was reported at about 11:50 a.m., prompting responses from both Santa Rosa police and fire personnel, said Paul Lowenthal, a fire division chief and fire marshal with the Santa Rosa Fire Department.
The cause of the crash remained under investigation late Friday afternoon, but Santa Rosa police Sgt. Tanya Potter said that the driver of the red Hyundai Tucson appeared to be parking her vehicle at the Montecito Shopping Center in the 500 block of Montecito Boulevard when the car jumped the curb, crashed into the front of the store and smashed into a check stand.
This photo shared with The Press Democrat shows the scene from inside Oliver’s Market on Montecito Boulevard on Friday, Feb. 13, 2026, after a vehicle crashed through the front of the store in east Santa Rosa. (submitted photo)
Shattered glass littered the red-and-white linoleum floor near the store’s entrance. The SUV came to rest just inside the storefront, where it had knocked over a stuffed animal display, leaving small teddy bears scattered nearby. A cabinet containing a small first-aid kit stood next to the passenger door. Muzak and store announcements still played over the speakers as police strolled through the crash site.
In total, seven people were hurt, authorities said. Four were taken to local hospitals — one with major injuries, one with moderate injuries and two with minor injuries, according to Lowenthal. Two additional patients were treated and released at the scene, and one person declined treatment.
Oliver’s Market employees declined to discuss the crash at the store Friday, though General Manager Scott Gross said the incident was “pretty shocking.”
“We just wanted to make sure everybody is OK,” he said, declining further comment.
A woman photographed by The Press Democrat at the scene who was wearing a walking boot and seated on a mobility scooter was later identified by authorities as the driver of the Tucson, though her name was not released. The woman did not appear to be injured, Potter said.
A woman is comforted in front of Oliver’s Market on Montecito Boulevard on Friday, Feb. 13, 2026, after authorities said her vehicle crashed through the front of the store in east Santa Rosa. (Kent Porter / The Press Democrat)
A woman is comforted in front of Oliver’s Market on Montecito Boulevard on Friday, Feb. 13, 2026, after authorities said her vehicle crashed through the front of the store in east Santa Rosa. (Kent Porter / The Press Democrat)
A vehicle drove through the front of Oliver’s Market on Montecito Boulevard in Santa Rosa, Friday morning, Feb. 13, 2026. (Kent Porter / The Press Democrat)
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A woman is comforted in front of Oliver’s Market on Montecito Boulevard on Friday, Feb. 13, 2026, after authorities said her vehicle crashed through the front of the store in east Santa Rosa. (Kent Porter / The Press Democrat)
The police sergeant confirmed the woman was wearing the walking boot on her right foot while driving the Tucson, which may have been a “contributing factor” in the crash. Potter said that wearing such a boot while driving does not violate the California vehicle code.
According to Lowenthal, fire crews arrived at the store within two minutes of dispatch. Because of the nature of the call — a vehicle into a building with multiple injuries — fire officials sent a larger-than-usual response. Crews included two fire engines, one ladder truck, one paramedic squad, two battalion chiefs, a fire prevention officer, four ambulances and a medical supervisor, Lowenthal said.
A fire inspector and building inspector evaluated the damage and estimated repair costs to be about $20,000. The building was “yellow tagged,” meaning it is restricted from full use until repairs are made. The store was closed Friday afternoon, with limited entry allowed for cleanup and to secure the damaged portion of the structure.
Staff Writer Madison Smalstig contributed to this report.
You can reach Staff Writer Isabel Beer at isabel.beer@pressdemocrat.com.