Canterbury Rugby Football Club said it was suspending all games this weekend.
Businesses in Canterbury said they were losing trade as a result of the outbreak, with one hotel manager telling the BBC that a third of bookings had cancelled this week.
Alice Antonsen, who works in a pharmacy in the city, said there were “definitely fewer people about”.
The UKHSA has issued a public health alert for doctors in England to watch out for meningitis symptoms.
Its chief executive, Prof Susan Hopkins, told the BBC that she had never seen “such an explosive start to a meningitis outbreak”.
She said the strain that had been detected had been circulating for five years.
Hopkins added that the bacteria was being studied and hopefully there would be more answers in the coming days and weeks.
Historically the “vast majority” of meningitis outbreaks had been successfully controlled by interventions, she added.
MenB is the most common cause of meningococcal meningitis in the UK, but routine vaccinations were only rolled out in 2015, meaning the current generation of students and others in their late teens are not covered.