As recently as 2024, the England captain, who was appointed CBE for her services to football, said she didn’t earn enough money to retire after her playing career. Up until the first Euros win in 2022, leading female players were paid as little as £20,000 a year (estimates suggest that Williamson earns £200,000 per year). Since the Lionesses changed the course of history, Williamson has worked with Calvin Klein, Gucci, Nike, Aston Martin, Pepsi and Mastercard, and is the star of Burberry’s autumn 2026 “A Good Sport” campaign alongside Stephen Graham, Rosie Huntington-Whiteley, Declan Rice, Jodie Turner-Smith, Romeo Beckham and Amandaland’s Lucy Punch. She also sat on the Burberry front row during fashion week for the first time (“I definitely felt more anxiety before that show than before a game”).
