“We are deeply sorry that one of our products has fallen short of the standards we pride ourselves on and that you have come to expect of us.”
“We understand this is an unsettling time [for] customers of ours. Your trust and support mean everything to us, and we are so sorry to have let you down. We understand that trust takes time to rebuild, and we are taking steps to ensure this never happens again.”
Back to the beginning: What was the Choice SPF report?
On June 12, 2025, Choice published an article titled: We tested the SPF claims of 20 sunscreens. 16 failed.
The piece outlined a Choice investigation into whether a variety of sunscreens delivered their advertised SPF claims.
While no sunscreen can protect against 100 per cent of all UV radiation, SPF ratings are a measure of how effective the sunscreen is at protecting your skin from UVB rays.
For example, a TGA-listed sunscreen with an SPF rating of 50 is approved to protect the skin 50 times more compared to unprotected skin.
While a number of sunscreens from brands, including The Cancer Council, Bondi Sands, Neutrogena, Nivea, Invisible Zinc, Coles, Woolworths, Aldi and Banana Boat were found to not match their advertised SPF rating, Ultra Violette’s Lean Screen was the worst performer with a primary result of SPF 4 and a secondary testing result of SPF 5.
Ultra Violette’s responses.
Initially, Ultra Violette refuted Choice’s findings, issuing several statements and updates to their customers and the public.