Colossal, the powerhouse behind successful fundraising campaigns, is once again showing how the smallest smiles can spark the biggest impact with the official launch of the 2025 Baby of the Year competition.
Presented by actress, entrepreneur and longtime Baby2Baby board member Jessica Alba, this year’s Baby of the Year competition is more than a celebration of cuteness. It’s a nationwide philanthropic movement supported by global icons Kelly Rowland and Paris Hilton, with funds generated from the competition benefiting Baby2Baby, a national nonprofit that has distributed over half a billion critical items, including diapers, clothing and formula to children in need over the last 14 years.
Free to Enter, Priceless in Purpose
Registration is now open at babyoftheyear.org, and it’s free for families to enter. One adorable tiny tot will receive $25,000, a professional photoshoot and a print advertorial in Variety.
Record-Breaking Impact in 2024
Baby of the Year is a celebration of life, in more than one way. Funds generated through the 2024 Baby of the Year competition resulted in a $24,384,112 grant to Baby2Baby through Colossal’s charity grantmaking partner, DTCare. This made it the most successful single fundraising campaign in Colossal’s history.
“This grant will help sustain Baby2Baby’s operations for years to come and cement the organization as a permanent fixture serving more than one million children across the U.S. each year with the basic essentials they deserve,” says Baby2Baby Co-CEOs Kelly Sawyer Patricof and Norah Weinstein.
Star Power With Purpose
Alba, a Baby2Baby board member, returns to lead the campaign with her signature mix of compassion and advocacy. Her activism endeavors are extensive and her passion for social justice, particularly for women and children, makes her the ideal champion for Baby of the Year.
This year, she is joined by two powerhouse voices for children’s rights, Paris Hilton and Kelly Rowland. Hilton, an entrepreneur and activist, brings her global influence and passion for child advocacy to the cause. In addition, Rowland, award-winning artist, actress, producer, philanthropist and Baby2Baby board member, adds her voice and visibility to support equity for families in need.
From Miracle Baby to National Sweetheart
Last year’s champion, Sloane Maya, became a national sweetheart. Dubbed a “miracle baby” by her parents after a long IVF journey, Sloane’s sparkle and story captured hearts and raised thousands of dollars for the cause.
Beyond the Prize: Support for Every Parent
While one baby will take home the grand prize, qualifying participants receive exclusive access to parenting resources and community perks, including expert-led workshops on sleep, feeding, and development; tips and tools for every stage of babyhood; and a supportive community of fellow parents and caregivers.
A Colossal Impact
As Colossal continues to reimagine what fundraising can look like, Baby of the Year stands out as a heartfelt example of joy with impact. Whether the prize is used for a college fund, a family vacation or treasured memories, this campaign proves that even the smallest among us can leave a lasting legacy.
To learn more or register your baby, visit babyoftheyear.org.