“When you process or break down any whole food, like vegetables, you’re likely to remove some of the benefits, likes some of the water-soluble vitamins and the fibre… so they’re unlikely to provide the same level of satisfaction as consuming a whole fruit or vegetable. And when we consume a whole fruit or vegetable, we’re eating it as nature intended – all the nutrients are bioavailable; they’re within the food matrix and the fibre structure is intact. There are multiple components within that food that are designed to be consumed together and have synergistic effects. That is very different to consuming those macro or micronutrients in isolation… in a product that’s been processed, dried and powdered.”
