It’s September, and that means Apple is about to unveil the new iPhones that will accompany the pretty radical “liquid glass”‘ iOS 26 redesign unveiled back at WWDC 2025. Right now, we know very little about what the phones will look like, though I have seen some rumors from MacWorld that the phones will have some bright new colors and even a vapor chamber to keep the phone cool, according to Chinese tech site MyDrivers.
Whether or not these features will actually end up in the iPhone 17 is up in the air, but we won’t have to wait long to figure it out. There is also a chance we see some other Apple products make an appearance. There will probably be a new Apple Watch, as always, and there’s even a chance some of the more niche Apple products show up – new AirTags maybe? Either way, I’ll be updating this article as the event happens, so stay tuned to make sure you don’t miss anything.
Like looking at an uncomfortably warm apple through a heat camera. iPhone 17 Event Liveblog
All times are in EDT
1:05PM: Starting with AirPods. A new generation of AirPods Pro – the last generation introduced the capability to act as hearing aids, and Tim Cook is claiming this new gen has even more capabilities.
1:02PM: This little montage has had like, every Apple product. How many things is the company announcing? Tim Cook is pretty serious about design this time around, and is really excited for Liquid Glass in the new operating systems. Me? Not so much, Windows Vista broke me.
1:00PM: And here we go. Starting with a Steve Jobs quote this time, ok.
12:55PM: Five minutes to go. How many times will we hear the phrase ‘Apple Intelligence’ over the next hour? I’m betting at least 10.
12:45PM: The stream has technically started. Make sure you refresh your browser if you’re trying to watch along. We’ve got music, and the same multi-colored Apple logo we had before. Things are happening.
12:35PM: It’s probably not going to be happen, but wouldn’t it be hilarious if this was the year Apple finally announced a foldable? It would definitely be fascinating to see it go head-to-head with the excellent Galaxy Z Fold 7 and the Google Pixel Fold 10.
12:20PM: If the vapor chamber is real, it could go a long way to making the iPhone 17 one of the best gaming phones. After all, recent mobile chipsets have been notorious for throttling during heavy workloads. If Apple is able to find a way around that, it could be huge.
12:00PM: The event starts in about an hour, and I’m just sitting here watching this holographic Apple logo. It kind of looks like the colors typically associated with thermal imaging. Maybe that weird vapor chamber rumor has some weight to it?
How to Watch the Apple iPhone 17 Event
If you want to watch Apple reveal the new iPhone yourself, you can do so on Apple’s own website and on YouTube. In my experience, if you open the page early, the stream won’t automatically start. So, make sure to refresh the page about 15 minutes before the event starts at 10am PT / 1PM ET.
Developing…
Jackie Thomas is the Hardware and Buying Guides Editor at IGN and the PC components queen. You can follow her @Jackiecobra