At the center of the exhibition, visitors are welcomed by cockpit displays of the Pony, Hyundai’s first original model, the Equus, and the Genesis G80. Moving beyond the displayed cockpits, viewers get a chronological overview of how visual communication between driver and vehicle has developed. Interactive elements further enhance the display, illustrating the transformation of key components, such as the cluster, where drivers first receive vehicle information, and the center fascia, which controls various vehicle functions.
The themes ‘Immersion’ and ‘Expanded Vision’ are brought to life through displays showcasing how driver-assistance technology has advanced over the years. Engaging exhibits such as Head-up displays (HUDs), digital mirrors, surround-view, and blind-spot monitors demonstrate how far this technology has progressed.
The themes, light, and color get their own stage with displays documenting the visual language they create. Visitors are greeted by various lighting features, ranging from warning lights on the center fascia to welcome lighting that activates when the driver approaches the car, to signature animations on the infotainment screen. All displays not only show the visual development of UX mobility but also how these visual elements have evolved to deepen the emotional connection between driver and vehicle.