A 17-year-old girl has died after falling from a cliff at Moffat Beach on the Sunshine Coast.

Emergency services were called about 6:40pm on Saturday following reports a teenage girl had fallen near a lookout on Queen of Colonies Parade.

She was located in a life-threatening condition with serious head injuries and died at the scene.

A second woman sustained a minor injury while trying to assist the teenager before emergency services arrived, police said. 

A bald man in a suit

Detective Acting Inspector Peter Hocken says a group of teenagers was watching the sunset. (ABC News)

Detective Acting Inspector Peter Hocken said a group of teenage girls had been watching the sunset at Moffat Beach. 

“They went over the railing to get a better view of the sunset, taking photos,” he said.

“They’ve proceeded to make their way back up the embankment and unfortunately a 17-year-old has slipped and fallen 30 metres onto the rocks below.”

He said her friends and bystanders had provided immediate first aid, describing the situation as “very, very confronting”.

“They’re young girls … doing nothing other than enjoying life,” he said.

“Unfortunately, one wrong footstep has caused her to fall.”