The men suddenly suffered medical emergencies and emergency services had to be called to the Asda in two separate incidents at the same store
Oliver Radcliffe Live News Reporter and Benjamin Lynch
15:34, 16 Feb 2026
Two shoppers have died while visiting a busy supermarket(Image: Google Maps)
A devastating double tragedy has struck an Asda store following the deaths of two men in front of shocked customers.
In two separate incidents, the men unexpectedly experienced medical emergencies, prompting emergency services to attend the Asda in West Swindon District Centre.
The initial incident occurred on February 13, with the second taking place on February 15. Reports suggests the Wiltshire and Bath Air Ambulance was deployed to the location on both dates.
Throughout the first incident, there were “extensive efforts” to save the gentleman’s life after emergency services received the call to the supermarket at 4:55pm on Friday of last week. A man in his seventies was suffering a cardiac arrest, police confirmed, and passed away approximately 40 minutes afterwards, reports the Mirror.
Wiltshire Police stated there were no suspicious circumstances surrounding the death.
A spokesperson for Wiltshire Police said: “We were called to Asda, West Swindon, at 4.55pm following reports of a male in cardiac arrest.
“Extensive efforts were made to save the man’s life, but he sadly died around 40 minutes later. The death is being treated as non-suspicious and no one has been arrested.”
Concerning the second incident, police confirmed they received a call at approximately 10:15am on February 15 regarding another medical emergency. A gentleman in his seventies was pronounced dead at the location, the force confirmed.
A police spokesperson stated that officers’ sympathies were given to the families involved and there were no suspicious circumstances surrounding either death.
In a statement, the force added: “At around 10.15am yesterday we responded to a medical episode at the West Swindon District Centre involving a man in his 70s. He was sadly declared dead at the scene. There are no suspicious circumstances and our thoughts are with his family.”
The South Western Ambulance Service confirmed it was called at 10.08am to an “incident” in Swindon and dispatched two double-crewed land ambulances, as well as an air ambulance, to the location, according to the Swindon Advertiser. An operations officer was also deployed.
A representative for the South Western Ambulance Service NHS Foundation Trust stated: “We were called at 10.08am on Sunday, February 15, to an incident in Swindon.
“We sent two double-crewed land ambulances, an air ambulance, and an operations officer to the scene.”