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Netflix is parting ways with Meghan Markle’s lifestyle brand, As Ever, months after the streamer signed a multi-year TV and film contract with the Duke and Duchess of Sussex.
Meghan initially launched As Ever in April 2025 in partnership with Netflix’s Consumer Products division. Alongside the brand, which sells products like wine, tea and jams, Meghan debuted her Netflix cooking series, With Love, Meghan.
In a surprising new update, spokespeople for As Ever told The Independent that the lifestyle brand will continue “independently.”
“As Ever is grateful for Netflix’s partnership through launch and our first year,” they said. “We have experienced meaningful and rapid growth, and As Ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.”
In a separate statement, a Netflix spokesperson said: “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life.
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Meghan Markle launched her As Ever brand in partnership with Netflix’s Consumer Products divsion in 2025 (Netflix)
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Meghan appeared on two seasons of her Netflix show, ‘With Love, Meghan’
“As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world,” they added.
Meghan — who, along with her husband, Prince Harry, stepped down as senior working members of the British Royal Family in March 2020 — has been busy growing her lifestyle brand. During its first few months, As Ever experienced multiple sell-outs.
“You guys are doing it again, we’re nearly sold out on everything and I can’t believe it,” Meghan said in an Instagram video last June.
In connection with her brand, Meghan debuted her critically panned Netflix series, With Love, Meghan. The first season, which premiered in March 2025, was described as “queasy and exhausting” in a one-star review by The Independent’s Katie Rosseinsky.
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Prince Harry and Meghan in the trailer for ‘With Love, Meghan’ (Netflix)
It failed to break into the streamer’s top 300 shows in its first half of the year on the platform. At the time, speculation swirled that Netflix would not renew its contract with Meghan and Prince Harry, who released the low-rated 2024 docu-series, Polo, on the streamer in December 2024.
However, in early August, ahead of the release of the second season of With Love, Meghan, Netflix announced it had signed a multi-year contract with the couple to create “thoughtful” content.
“We’re proud to extend our partnership with Netflix and expand our work together to include the As Ever brand,” Meghan said in a previous statement shared with The Independent.
“My husband and I feel inspired by our partners who work closely with us and our Archewell Productions team to create thoughtful content across genres that resonates globally, and celebrates our shared vision.”