To most, he’s co-founder and chief executive of Nvidia, the world’s largest chipmaker and a central figure in the explosion of artificial intelligence. To his most ardent fans, Jensen Huang, whose personal wealth is estimated at $243 billion, is a rock-star boss.

He is a “cash register”, the one who “makes the stock market go zoom”. Hundreds of fans pursue the 62-year-old in the streets, chasing him for his autograph. One woman even had him sign her chest last year at a conference, despite Huang asking whether it was a good idea. He wasn’t cancelled, instead the video instead went viral.

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