“The Rivalries program is about celebrating what makes our team and city unique,” said Seahawks managing director of marketing Allison Hoover. “Without question, that’s the 12s. This uniform is a tribute to the 12s, the loudest, most passionate fans in sports. When opposing teams come to Lumen Field, they not only face fierce competition on the field, but also the high-decibels of the 12s in the stands.”
The Seahawks, along with the rest of the NFC West and AFC North, will wear new Rivalries uniforms for one home game this year, with the rest of the league debuting theirs over the next three seasons. The uniforms were created in collaboration with the teams, Nike, and the NFL to be unique to the team and community.
Fans looking for more information about the Rivalries program and how to purchase new gear can sign up for updates at rivalries.seahawks.com.
Rivalries jerseys and merchandise will go on sale on September 10 both in-store at The Pro Shop locations at Lumen Field and The Landing In Renton, and online at https://proshop.seahawks.com/.
And if you want to see the Rivalries uniforms in person under the lights at Lumen Field, you can purchase game tickets here for the Rivalries game against the Rams.