Forbes rolled out its annual ranking of the 10 highest-paid tennis players in 2025, calculating their income both on and off the court: from matches and contests to advertising contracts, sponsorships, public appearances, and other commercial activities. Together, the world’s ten highest-paid tennis players earned an estimated $285 million over the past year, highlighting not just their dominance and rivalry on the court but also reflecting the sport’s growing commercial value, as it is a 16% increase from last year’s total of $246 million. 

10. Daniil Medvedev – $14.3 Million

Rounding out the top ten is Daniil Medvedev with $14.3 million. His $4.3 million in prize money combines with $10 million in sponsorships. Despite his outburst at the Australian Open, where he smashed his racket, Medvedev’s fiery on-court temperament and quirky off-court charm have made him a fan favourite. “I always say it’s like when you’re driving on the road,” he recently told the BBC. “When people honk on the road, that’s my outburst on the court.” Beyond the court, Medvedev’s partnerships include Bovet watches, Lacoste, and the video game Rainbow Six Siege X, where he serves as an ambassador.

9. Frances Tiafoe – $15.2 Million

Frances Tiafoe follows closely in ninth place with $15.2 million. Frances Tiafoe hasn’t had the smoothest season, with a back injury forcing him to retire from the Cincinnati Open. But his striking semifinal runs at the U.S. Open in 2022 and 2024 marked the high points of his career, and this year’s tournament could be another chance at a breakthrough. While his on-court total is $3.2 million, Tiafoe brought in an additional $12 million from off-court ventures, including a prominent apparel deal with Lululemon that could see him debut a new look on match day.

8. Taylor Fritz – $15.6 Million

Taylor Fritz, America’s top male earner, brought in $15.6 million, split between $8.6 million from tournaments and $7 million from endorsements. He has spent much of the past year ranked No. 4 in the world, the highest for an American man since Andy Roddick in 2007. He reached the U.S. Open final last year and returns this season, aiming to capture the title in New York, chasing the kind of breakthrough not seen since Roddick’s 2003 triumph. Off the court, Fritz holds sponsorship deals with Boss, Chipotle, and Motorola.

7. Iga Świątek – $24 Million

A year ago, she was fourth; now she is only seventh. Iga Świątek brought in $24 million in total earnings this year: $9 million in prize money, while endorsements contribute $15 million. Last year, Świątek faced a brief one-month suspension due to a doping violation involving melatonin, but the incident has had little effect on her commercial partnerships. Her sponsor, Oshee, a Polish sports drink brand, even upgraded the deal to feature their logo on her match shirts. On the court, Świątek continued her dominance, claiming her sixth Grand Slam at Wimbledon with a 6-0, 6-0 victory over Amanda Anisimova, and she enters the U.S. Open as the betting favourite following her win at the Cincinnati Open.

6. Qinwen Zheng – $26.1 Million

China’s Qinwen Zheng has rapidly risen into the global spotlight, claiming sixth place with $26.1 million. She earned $5.1 million on court and $21 million from sponsorships with brands such as Audi, Beats, and Dior. Zheng was featured in a WTA Tour ad campaign launched in early 2025, alongside Coco Gauff, Naomi Osaka, and Aryna Sabalenka. She confirmed her status as one of tennis’s rising stars with a runner-up finish at the WTA Finals in November, falling to Coco Gauff in a third-set tiebreak. However, Zheng will be sidelined for several weeks following arthroscopic elbow surgery in July, pausing what has been a breakthrough season.

5. Aryna Sabalenka – $27.4 Million

Aryna Sabalenka ranks fifth with $27.4 million in earnings. Her powerful game on court delivered $12.4 million in prize money, while her off-court partnerships added another $15 million, confirming her place among the sport’s biggest stars.

4. Novak Djokovic – $29.6 Million

Despite scaling back his schedule, Novak Djokovic remains near the top financially, earning $29.6 million. Only $4.6 million of that came from prize money, while endorsements and commercial agreements brought in $25 million, underscoring his enduring global appeal.

3. Coco Gauff – $37.2 Million

At just 21, Coco Gauff is the highest-earning woman in tennis and third overall, with $37.2 million. Her $12.2 million in prize money and $25 million in endorsement income reflect both her consistent performance and commercial appeal, thanks to deals with New Balance, Bose, and Carol’s Daughter.

2. Jannik Sinner – $47.3 Million

Italy’s Jannik Sinner sits just behind in second place with $47.3 million. Notably, he led all players in on-court winnings with $20.3 million, complemented by around $27 million in endorsements, including partnerships with Gucci, Lavazza, Nike, Head, and Rolex.

1. Carlos Alcaraz – $48.3 Million

Spain’s Carlos Alcaraz tops the list for the second year in a row with $48.3 million in total earnings. His $13.3 million in prize money is impressive, but it’s the $35 million from sponsorships and appearances that secures his place at the summit, with major deals from Nike, Louis Vuitton, Rolex, BMW, and Babolat driving his financial dominance. 

Tennis continues to prove itself as one of the most lucrative sports in the world, where off-court endorsements rival and often surpass prize money.