Shepparton market holds firm amid shifting buyer trends

RESILIENT MARKET… Shepparton’s property market is holding steady, with house prices up 3.9 per cent over the past year to a median of $470,000, while rents surged 9.1 per cent, according to realestate.com.au. Photo: Deanne Jeffers

SHEPPARTON’S property market continues to show resilience, with house prices growing 3.9 per cent over the past year to reach a median of $470,000, according to realestate.com.au. Rents have also surged, climbing 9.1 per cent across the same period, highlighting ongoing demand in the region.

Fresh research from PRD Real Estate confirmed steady growth, reporting that Shepparton house prices rose across both six- and 12-month periods to June 2025. Sales activity was particularly strong in the opening quarter of the year, with house sales up 31.2 per cent and unit sales recording an even sharper rise of 62.5 per cent.

PRD researchers noted that while higher interest rates have softened house prices slightly, buyer preferences are beginning to shift. “Data suggest there is a shift in buyer preference towards units, due to its affordability (compared to house prices),” the report stated. “This increased demand and median unit price; thus, now is an ideal time for unit owners to sell.”

RESILIENT MARKET… Shepparton’s property market is holding steady, with house prices up 3.9 per cent over the past year to a median of $470,000, while rents surged 9.1 per cent, according to realestate.com.au. Photo: Deanne Jeffers

At present, the median price for a house in Shepparton sits at $480,000, while units hold a median of $377,000. A standout recent sale saw a three-bedroom Knight Street home sell for $820,000 after 138 days on the market.

The positive outlook is supported by NAB’s Regional Vic: Property Market Insights Q2 2025 report, which shows that regional markets are benefitting from continued migration away from metropolitan centres. Across regional Victoria, house values rose 1.4 per cent in the June quarter and 1.1 per cent over the financial year, bringing the median house value to $617,770. Unit values also ticked upward by 1.1 per cent across the quarter, with the median sitting at $419,345.

For Shepparton specifically, NAB’s figures show a 4.1 per cent annual growth rate and 1 per cent quarterly growth, which signifies that the local market remains steady and attractive despite broader economic pressures.

Comparatively, Shepparton experienced greater annual growth than other regional centres, except for Mildura (9.9 per cent annual growth). Warrnambool, Bendigo, and Ballarat had greater quarterly growth than Shepparton.