As AI transforms advertising, organizations need a clear, structured understanding of its applications across the marketing and media value chain. The IAB AI in Advertising Use Case Map, developed with industry leaders, provides a comprehensive guide to current and emerging AI applications.
What it is:
Real-world AI use cases organized by category, maturity (established vs. emerging), and description.
Why we built it:
To demystify AI in advertising, help members prioritize focus areas, and provide shared language for evaluating opportunities, risks, and investments.
How to use it:
Benchmark your current AI adoption
Identify relevant capabilities for experimentation or deployment
Inform strategic planning, education, product development, and policy workstreams
We welcome your feedback as we continue to refine it in the updates to come!
Email IAB’s AI Team