One of the best catchphrases in sports will sound a little different in 2025. Long-time NFL RedZone host Scott Hanson typically welcomes fans into the program by stating, “Seven hours of commercial-free football starts now.”

Hanson is going to have to make changes to that catchphrase now because — take a deep breath, football fans — commercials are coming to NFL RedZone in 2025. Hanson confirmed as much during an appearance on “The Pat McAfee Show” on Wednesday.

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Hanson said commercial breaks are coming to the show in 2025, but that the program would “not miss a touchdown.”

He added that the team would “pick and choose” when it was the right time to jump to a commercial break.

NFL RedZone has experimented with commercials in the past, with Hanson even apologizing once after using the phrase “commercial-free football” to start a week in which ads ran on a split screen next to all the action. The following week, Hanson did not use the term when introducing the program, according to Pro Football Talk. This season, Hanson will introduce the program by saying, “Seven hours of red zone football start now.”

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While there was some confusion over how commercials will be rolled out in 2025, it appears NFL RedZone will follow that same path this season. The program will reportedly feature four 15 seconds ads that will run on a split screen next to the action, a source told Front Office Sports. Fans at home will hear audio of the commercials instead of game audio.

The news comes less than a month after ESPN purchased NFL Network and the rights to NFL RedZone. The source told Front Office Sports that the decision to work in commercials is unrelated to ESPN buying the program’s rights.

During the interview, Hanson seemed to realize that introducing commercials to the program would be a pain point for consumers. He attempted to downplay the issue multiple times, insisting fans wouldn’t miss a beat or a score amid all the action.

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Even if he’s right, some fans could be in for a rude awakening when they tune in to NFL RedZone on Sunday. They might not catch Hanson’s revised catchphrase, but they’ll notice the instant the game audio cuts out for the first time.