The Celtic board have somehow made things even worse over the weekend.
After an abject 2025 summer transfer window, which played a part in Celtic crashing out of the Champions League, the fans, rightly so, demanded answers from the powers that be.
As many know too well, that’s just a pipe dream because Dermot Desmond, Peter Lawwell or Michael Nicholson simply aren’t going to come out and directly speak to fans because they never have.
But on Saturday evening, Celtic dropped a club statement regarding how and why they went about recent transfer dealings, and it has resulted in an even bigger reaction from fans and the media.
Photo by Ian MacNicol/Getty ImagesMichael Stewart slams Celtic’s statement regarding the summer transfer window
Even the ardent Celtic supporter doesn’t need to tell you that what the club put out was total waffle and a lack of accountability from themselves as a board.
Michael Stewart told BBC Radio Scotland that it was ‘an absolute PR disaster’, and Celtic felt they were ‘under pressure’ to speak.
The former Scotland midfielder brilliantly stated, things were so bad that the statement could have been just one word, and that’s ‘sorry.’
“The reserves were not used in recruitment,” explained Stewart. “Cash reserves have not been touched because they’ve brought more money in than they’re spending.
“The statement is an absolute PR disaster. Talk about ‘not being able to read the room’. Of course, they were under pressure; they felt like they had to speak, but to be perfectly honest, they’d have been better just being quiet than coming out with that.
“They’re conflating all sorts of things as gobbledygook, talking about sustainability. Nobody’s talking about going and spending all the cash reserves. You’re talking about spending to be able to grow and accrue more revenue. They’ve lost out on the revenue from the Champions League in large part because they didn’t spend enough and at the right times.
“At no juncture in that statement did the Celtic board actually just come out and say, ‘do you know what, it’s not been as good as we hoped’. That statement could’ve been one word – ‘sorry’.”
Celtic Football Club Statement.
— Celtic Football Club (@CelticFC) September 6, 2025
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Brendan Rodgers’ next Celtic press conference
Brendan Rodgers’ next press conference is going to be rather interesting because he, too, has expressed his frustration at how the window has gone.
Although in recent times, he has doubled down on it and tried to bring everybody together.
But, as you can see from North Curve Celtic’s social media post, leading fan groups have issued a vote of ‘no confidence’ against the board.
Celtic travel to Rugby Park, after the September international break, to take on Kilmarnock, and you just know what is going to dominate that presser.