Google has acknowledged that the open internet is facing difficulties. In its recent statements, the company emphasized that its advertising business is undergoing changes due to the influence of artificial intelligence and new advertising formats. Despite previous statements about the prosperity of the internet, the situation turned out to be less optimistic.
In response to criticism, Google spokesperson Jackie Berthe noted that the statement about the decline of the open web was taken out of context and does not reflect the full picture. She also emphasized that the company continues to invest in new advertising formats while not neglecting traditional media advertising on the open internet.
Summary
Google’s acknowledgment of the difficulties of the open internet reflects changes in the advertising sector that many companies are facing. Despite the challenges, the company plans to develop new advertising formats while supporting traditional advertising methods on the open web.