Fourteen clubs have recorded membership records for 2025 as both Queensland clubs pulled off impressive surges and West Coast leapfrogged a Victorian rival — despite its one-win season — to return to the top two of the ladder.

The AFL on Wednesday morning released the total AFL club membership numbers for the 2025 season, which saw Collingwood claim first place for the third consecutive season.

The Magpies, who’ll host a preliminary final after finishing fourth, hit the VFL/AFL record for the highest ever individual club membership tally of 112,491.

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West Coast came in second with a club record of 107,079, despite winning just one game in coach Andrew McQualter’s first season in charge at the club. It surpassed six figures for the sixth consecutive year in further evidence of the WA club’s standing and popularity.

The Magpies and Eagles were one of 14 clubs to reach member records, with the other being Adelaide, Brisbane, Fremantle, Geelong, Gold Coast, GWS Giants, Hawthorn, North Melbourne, Port Adelaide, St Kilda, Sydney and Western Bulldogs.

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Reigning premiers Brisbane recorded the biggest year-on-year membership increase (+18.7%), jumping from 63,268 (12th on the ladder) in 2024 to 75,115 (10th) this year.

Cross-town rivals Gold Coast — who the Lions will play in the first-ever finals Q-Clash this weekend — recorded the second biggest percentage growth (+15.1%) as it passed the 30,000 mark for the first time.

North Melbourne (+11.2%) and Port Adelaide (+10.1%) also recorded growth of 10 per cent or more in their membership base.

Melbourne, which endured a tumultuous 2024 off-season and a subpar 2025 campaign that led to Simon Goodwin’s sacking, had a 10.6 per cent decrease in membership numbers from last year. Carlton (-5.3%) and Richmond (-6.1%) also dipped marginally year-on-year, but still came in third and fourth respectively on the rankings, with Carlton surpassing 100,000 members for the second time.

In total, the AFL reported an all-time record 1,363,437 total memberships this year — a 3.26 per cent increase from last year, with over 240,000 new club members.

“We have the greatest fans in the world, supporting the game week in and week out and backing their clubs by becoming members in records numbers,” AFL chief executive Andrew Dillon said.

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“One in 20 Australians are a member of an AFL club. The 18 clubs do an amazing job of driving the passion and commitment of all our fans, reflected with 14 clubs breaking their all-time membership record.

“From the AFL and the clubs, I thank all club members and the seven million plus fans who attended a game this season – the loyalty shown makes our game great.”

2025 AFL CLUB MEMBERSHIP LADDER (asterisk denotes club membership record this year)

1. Collingwood* – 112,491 (2024 tally: 110,628)

2. West Coast* – 107,079 (2024 tally: 103,498)

3. Carlton – 100,743 (2024 tally: 106,345)

4. Richmond – 92,531 (2024 tally: 98,489)

5. Geelong* – 92,379 (2024 tally: 90,798)

6. Hawthorn* – 87,204 (2024 tally: 83,823)

7. Essendon – 85,568 (2024 tally: 83,664)

8. Adelaide* – 81,067 (2024 tally: 75,477)

9. Sydney* – 76,674 (2024 tally: 73,757)

10. Brisbane* – 75,115 (2024 tally: 63,268)

11. Port Adelaide* – 72,656 (2024 tally: 66,015)

12. Fremantle* – 66,179 (2024 tally: 62,237)

13. Western Bulldogs* – 65,584 (2024 tally: 62,328)

14. St Kilda* – 65,509 (2024 tally: 60,467)

15. Melbourne – 58,563 (2024 tally: 65,479)

16. North Melbourne* – 56,283 (2024 tally: 50,628)

17. GWS Giants* – 37,705 (2024 tally: 36,629)

18. Gold Coast Suns* – 30,107 (2024 tally: 26,157)