Full-service digital agency Rocket has penned an Australian-first partnership with OpenAI, which it says will help small businesses get the most out of emerging artificial technology.
Rocket on Wednesday announced its status as an OpenAI Services Partner, becoming one of the few third-party specialists worldwide given OpenAI’s official stamp of approval.
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The firm, which already offers SEO, pay-per-click, paid social, and creative services, says it will help business clients make the most of their paid ChatGPT accounts.
That includes developing AI ‘interns’, automations capable of handling customer-facing inquiries, AI-powered marketing tools, and the backend data management systems required for those bespoke services, according to Rocket.
Rocket co-founder James Lawrence said it could help businesses find OpenAI-powered solutions without the guesswork.
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“The speed of change is rapid and business owners are left feeling overwhelmed,” Lawrence told SmartCompany.
“The technology moves fast, advice online is often conflicting, and many off-the-shelf tools don’t fit the realities of running a small business.”
With chatbot queries challenging traditional search engine lookups, and AI-powered browsers entering the market, Lawrence said small businesses should also consider their visibility to AI search tools.
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“ChatGPT was the fastest-growing platform in history,” Lawrence said, citing its growth to 100 million users in the two months after its public launch in 2023.
“In Australia, it is the third most searched website and many Australians now use it as their main search tool,” he continued.
And after years of working with clients to boost their search engine rankings, Lawrence said Rocket wants to help Australian small businesses build their profile through AI-generated results.
“Increasingly, buyer journeys start in AI search rather than traditional search engines,” he said.
“That means small businesses need to think about how their brand is represented in generative answers, not just on Google.”
News of Rocket’s partnership arrives as OpenAI seeks to establish an Australian office, and petitions the federal government to provide tax incentives to businesses adopting AI.