The situation facing Queen Mary of Denmark has taken an unexpected and rather complex turn. For years, Mary has worked to consolidate her position in the Danish monarchy, win the affection of the public, and redefine herself as a modern and committed figure.
However, now all of Denmark is watching in astonishment as a family-tinged war has put the queen on alert. It is not at all easy for Queen Mary to deal with her role as consort. This new situation she must face has been a complete surprise for her.
| Europa Press
Queen Mary faces an unexpected challenge
Queen Mary’s life has taken a surprising turn since she ascended to the throne with Frederik two years ago. Since then, she has refined her way of being, acting, and dressing to adapt to her new institutional role. Her popularity has been on the rise, but now everything could change dramatically.
The unexpected and complex situation Queen Mary is facing is that her former sister-in-law has become an influencer. What, in principle, should not be a problem for Frederik’s wife is having effects in Denmark. Countess Alexandra is enjoying growing visibility on social media, taking away popularity from Mary, something that was hard for her to achieve.
Becoming a beloved figure for the Danish people was not something that happened overnight. Queen Mary had to earn her place through constant work. Her past outside royalty and the demands of royal protocol were permanent and difficult challenges.
That’s why seeing Countess Alexandra, Mary’s former sister-in-law, launch herself as an influencer at 61 years old represents an unexpected shock. Alexandra has decided to take advantage of her royal heritage and family experience to position herself on Instagram as a style and fashion reference.
Alexandra herself explained that her son, Prince Nikolai, was the one who organized a surprise photo shoot for her to get started on Instagram. He gave her advice on how to pose for the camera, which helped the countess gain a large number of followers.
A threat looms over Queen Mary
Denmark is watching in astonishment at the rise in popularity being experienced by Prince Joachim’s ex-wife. This new role of Alexandra as an influencer has sparked a debate in the country about the consequences it could have for the Crown.
The vast majority of eyes are on Queen Mary and how she must be handling the growing interest in the countess. Mary could be overshadowed by the renewed attention toward her former sister-in-law and feel threatened by the possibility of being upstaged.
| Instagram, @detdanskekongehus
For some time now, the queen has experienced a change that has been highly praised by the people of Denmark. They value her effort and commitment and, also, her attempts to keep the whole family together.
However, the curiosity Alexandra is arousing is much greater than expected. There is the possibility of getting to know a person who was part of the Danish monarchy and what her daily life is like now. The truth is that, at 61 years old, the countess exudes modernity and great naturalness.
| Instagram, @detdanskekongehus
These are two of her best assets with which she is gaining ground on Queen Mary. Meanwhile, Mary has shown on numerous occasions her ability to connect with the Danish people. Her Mary Fonden foundation and her efforts to fight against domestic violence and numerous social causes have strengthened her reputation as a princess and queen.
But Alexandra’s entry into the world of social media could change the rules of the game. It is no longer about official events or public speeches, but about digital presence, fashion, style, followers, and, ultimately, likes.