The 2025 industry bike count, presented by our friends at Quintana Roo, is now over. For the third year running, Canyon has taken the top spot in the counts, with a commanding 100+ bike margin over second-place Cervelo. Trek was not far behind in third, with nearly 350 bikes, with Specialized and Quintana Roo rounding out the top five.

Here’s the counts across all of the various categories. Many thanks to our team here on site who help make this count possible.

Bikes: Canyon Leads the Way

BrandCountCanyon502Cervelo380Trek347Specialized141Quintana Roo112Giant95Scott83Argon 1881BMC81Cube77Felt70Orbea37Pinarello28Factor26Ceepo24Cannondale20Cadex19Dimond14KU14Ventum12Look8Ridley7Willier6Colnago5Airsteem4Focus3LIV1Parlee1Guru1

Note: we did not include in the counts any other brands appearing here, resulting in the total of 2,199 bikes.

Aerobars: It’s Profile Designs World

Even as things like mono-bars and large “integrated” fairing / not a fairing extensions become more prevalent, most athletes still trust Profile Designs for their front ends.

BrandCountProfile Design537Other287Canyon284Bontrager Trek207Dropbar Only173Zipp104Vision89Cervelo87Aero Coach6451 Speed Shop58Specialized51Giant/Liv47Felt42Drag2Zero363T32Deda27Argon 1825Synchros24Sync23Tririg21Wattshop9Speedbar5Syntace4Oval3HED2Ventum2

Drivetrain: Shimano Rules the Day

Shimano continues to dominate the drivetrain count, with nearly 70% of the field riding a Shimano system.

BrandCountShimano1,661SRAM717Campagnolo10Other3

Hydration Systems: Profile and XLab Lead

It’s more dependent on where you place a hydration system (or systems, if you ride with both the front and rear). Profile Design takes the lead position with front-mounted systems, whereas athletes trust X-Lab more frequently out back. There are slightly more total rear systems than there are front ones.

Front Hydration SystemCountProfile Design360Other353Integrated322Xlab258Bontrager83Speedfil17Giant5Tri Rig5

Rear Hydration SystemCountXiab443Profile Design331Other282Integrated180Elite125Fizik29Tacx28Specialized16Tri Rig12Bontrager11Giant8

Pedals: Shimano Still Leads, But Look and Assioma Aren’t Far Behind

This is one of the tightest categories for components, with the top three brands all spread by a count of 175 units.

BrandCountShimano596Look492Assioma421Garmin316Speedplay187Time139Powertap6

Saddles: It’s Still ISM’s World

The split-nosed saddle trend still continues, with ISM driving the bus. Perhaps most surprising is second-placed Selle Italia, with 322 riders on board their saddles.

BrandCountISM401Selle Italia322Fizik238Bontrager155Prologo143Specialized105Cobb41Wove28SMP22Shimano20Gebiomized19Terry6Dash6

Wheels: DT Swiss Takes Number One

Perhaps in a shocker, DT Swiss took a resounding count victory here in Nice, with 105 more wheels than Zipp. Those two brands combined for over half of the total wheel sets that we counted here.

BrandCountDT Swiss505Zipp410Bontrager189HED111Roval105Enve90Swiss Side71Reynolds55Giant51Vision45Syncros30Shimano24Hunt22Cadex20Fulcrum20FFWD16Flo15Profile Design6Corima2
Tags:Bike CountIMWC 2025IRONMANIRONMAN World ChampionshipNice 2025