Home » SPORTS TOURISM » Formula 1 Exhibition Arrives In Melbourne For Asia-Pacific Debut: A Must-See For Motorsport Enthusiasts!
Published on
September 15, 2025
The internationally celebrated Formula 1 Exhibition arrives in Melbourne on 29 November 2025, bringing its first-ever show to the Asia-Pacific region. Already a hit in cities like Madrid, Vienna, Toronto, London, Buenos Aires, and Amsterdam, the exhibition mixes art, science, and storytelling into a single, thrilling experience. Whether you’re a die-hard motorsport fan or just curious, the exhibition aims to make you feel the speed, hear the roar, and become part of the F1 world.
An Immersive Experience Celebrating F1’s Rich History
The Formula 1 Exhibition in Melbourne will take visitors on an exhilarating journey through the history and technology of Formula 1 racing. This event will allow fans to get up close with some of the most iconic cars, drivers, and moments from the sport’s 75-year legacy. The Melbourne Convention and Exhibition Centre will host the exhibition, transforming into a motorsport museum for a limited time. The city’s rich motorsport culture, bolstered by the Australian Grand Prix at Albert Park, makes it the perfect venue for this landmark event.
As the exhibition’s Asia-Pacific debut, Melbourne’s edition promises to showcase several highlights including exclusive archive content, interactive displays, and rare memorabilia. Tourists will have the opportunity to engage with the sport’s technology, learn about groundbreaking innovations, and relive unforgettable race moments.
A Celebration of Australian F1 Legends
Melbourne’s Formula 1 Exhibition will pay tribute to the country’s significant contribution to motorsport, with dedicated spaces honouring Australian drivers and world champions like Jack Brabham and Alan Jones. Visitors can also immerse themselves in the stories of fan favourites Mark Webber, Daniel Ricciardo, and current World Championship contender Oscar Piastri.
The exhibition will feature a special room that celebrates Australia’s rich motorsport heritage. This includes the careers of Australian racing legends and the history of Australian F1 contributions that have shaped the sport over the years.
World-Class Experiences Await Visitors and Tourists
The Formula 1 Exhibition in Melbourne will offer a range of unique experiences that motorsport lovers won’t want to miss. Visitors will journey through multiple rooms dedicated to different aspects of F1, including:
Once Upon A Time In Formula 1 – A gallery featuring previously unpublished photos, films, and interviews with famous personalities from the sport’s past.The Design Lab – An insight into the design and development of an F1 race car, showcasing contributions from top teams like McLaren, Ferrari, and Red Bull Racing.Drivers and Duels – A space dedicated to legendary F1 rivalries, including a Hall of Fame featuring iconic helmets and race suits.Revolution By Design – A room exploring F1’s groundbreaking innovations and future technologies in the sport.Survival – An intense experience showcasing remnants from Romain Grosjean’s dramatic 2020 crash, including pieces of his burnt-out HAAS car.
The exhibition will culminate in The Pit Wall, an immersive cinematic experience that brings the greatest moments in Formula 1 history to life for fans to relive.
A Thriving Motorsport City for International Tourists
Melbourne has long been considered one of the most passionate cities for motorsport. Known for hosting the Australian Grand Prix since 1996, Melbourne’s reputation as a hub for Formula 1 and global motorsport enthusiasts continues to grow. The city’s unique blend of world-class food, culture, and sporting events offers the perfect backdrop for the Formula 1 Exhibition, which is set to attract thousands of international tourists.
Tourists who are Formula 1 enthusiasts will flock to Melbourne for the exhibition, making it a prime destination for fans from all over the Asia-Pacific region. With interactive experiences, rare F1 memorabilia, and the chance to relive the sport’s most thrilling moments, the exhibition is expected to draw significant international attention.
The event is expected to contribute to Melbourne’s thriving tourism scene, particularly in the lead-up to the Australian Grand Prix. The city’s ability to host globally significant events further cements its place as a leader in the cultural and sporting tourism sector.
Comments from Industry Leaders
Emily Prazer, Chief Commercial Officer at Formula 1, expressed excitement about bringing the exhibition to Melbourne, noting that the city’s passion for the sport would make it an ideal location for the Asia-Pacific debut. She highlighted the city’s long-standing relationship with Formula 1 and its unique ability to bring fans together.
Brad Banducci, CEO of TEG, the company responsible for organising the exhibition, also expressed his enthusiasm. He called Melbourne one of the world’s most passionate motorsport cities and stated that the exhibition would celebrate Australia’s outstanding contribution to Formula 1.
Vanessa Picken, Chair and CEO of Sony Music Australia and New Zealand, shared her excitement about the exhibition’s launch as part of their MASTERWORKS LIVE! experiential events activities, recognising the significant connection between Formula 1 and innovation, storytelling, and technological advancement.
A Global Phenomenon with a Local Touch
The Formula 1 Exhibition’s first stop in Melbourne is much more than a gathering of race cars; it’s a full dive into everything that makes F1 thrilling. Residents threading past the Yarra and fans from continents away can wander through a space where the speed of the Grand Prix comes alive. With beloved Aussie motorsport legends guiding the story and jaw-dropping displays that rival anything in the paddock, Melbourne promises to etch itself into the memory of every visitor. This first-ever instalment in the Asia-Pacific lets anyone in the city or travelling here feel the excitement of Formula 1 right in the centre of one of the planet’s liveliest urban backdrops.
