Serena Williams’ net worth in 2025: Tennis legacy, endorsements, business ventures and more (Image via Getty) Serena Williams is not only a tennis legend but also a powerful name in business. In 2025, her net worth is about $350 million. She built this fortune from tennis wins, brand deals, and smart business ideas. Even after retiring in 2022, Serena is still making headlines with new projects, investments, and honest talks about life beyond the court.
Serena Williams’ net worth in 2025
Most reports put Serena Williams’ net worth at around $350 million in 2025. Some sources list a bit lower, around $300 million, but all agree she is one of the richest women athletes in history. Her money comes from prize winnings, endorsements, business investments, and her growing projects. Serena’s journey proves she is more than a tennis star, she is also a role model and business leader.
Serena Williams’ tennis legacy
Serena Williams won 23 Grand Slam singles titles, the most in the Open Era for women. She also earned almost $95 million in prize money. Serena’s strong game style changed women’s tennis forever. She won Olympic gold medals too and played doubles with her sister Venus, winning 14 Grand Slam doubles titles together. Even after leaving tennis, Serena’s name remains a symbol of power and success.
Serena Williams’ endorsement earnings
A big part of Serena Williams’ wealth comes from brand endorsements. She has worked with Nike, Gatorade, Wilson, Beats by Dre, and Rolex. In 2025, she became the global ambassador for Ro, a health company known for weight loss treatments. Her ad campaign, where she shared her personal health journey, got a lot of attention. These deals bring millions every year and keep her in the spotlight.Also Read: Usain Bolt’s Net Worth In 2025: How The Greatest Sprinter Of All Time Turned Olympic Glory Into A Thriving Business Empire
Serena Williams’ business ventures
Serena is also a smart investor. Her firm, Serena Ventures, has supported more than 85 companies, including 14 unicorn startups worth over $1 billion each. Her focus is on backing businesses run by women and people of color. Recently, she invested in Unrivaled, a women’s 3-on-3 basketball league now valued at $340 million. This shows how she continues to shape sports and business at the same time.
Serena Williams’ recent news and projects
In September 2025, Serena shared on Instagram that she had a “difficult August” and took a break for her mental health. Fans praised her for being open and honest.She also started a podcast called “Stockton Street” with her sister Venus Williams, where they talk about tennis, family, and life after sports. Alongside this, Serena is working on her beauty line WYN Beauty and helping plan Venus’ wedding.