New research from Samsung Electronics Australia has identified a significant shift in how young Australians, especially Millennials and Gen Z, are redefining career and personal identities in 2025.
The research shows that one in four Millennials are pursuing a side hustle, and nearly one in five in the Gen MZ cohort-that is, Millennials and Gen Z-are taking up content creation as part of their daily lives.
Embracing multidimensional lives
Findings indicate that nearly half of respondents (48%) identify as professionals, but their interests and self-perceptions extend far beyond work. Many also consider themselves as travellers (28%), connectors (25%), nurturers (24%), gamers (21%), fitness enthusiasts (16%), and creatives (16%). This distribution of interests highlights a collective shift towards more varied, multifaceted life experiences and self-expression.
According to the report, almost 30% of Gen MZ now blend work, recreation, and personal development within the same day, departing from traditional, time-compartmentalised routines. The attitude reflects a growing trend toward fluid, experience-based living, where boundaries between roles are less defined.
Other findings suggest a continued commitment to personal growth and wellness. Nearly half of respondents engage in wellness-focused activities, and 40% are actively pursuing learning and skill-building, highlighting the importance of both mental and physical development for the group.
Technology and the multi-hyphenate generation
Reflecting these behavioural changes, 68% of surveyed Australians rely on their mobile phones to balance competing professional, personal, and creative interests. This high dependency points to a broader trend towards digital tools that support a flexible, connected lifestyle.
Comedian, radio host, content creator, and soon-to-be mother Tanya Hennessy has collaborated with Samsung to discuss the evolving demands of juggling multiple pursuits.
“We’re living in a time where being a multi-hyphenate isn’t just accepted-it’s celebrated. I’m a radio host, a podcaster, a writer, and a content creator – I’m constantly switching between professional and hyper-creative – and I need tech that is going to keep up and ideally make that easier for me.”
Hennessy also shared her practical experiences using Samsung’s new devices:
“The Galaxy Flip7 has been such a lifesaver. It comes with me everywhere – it’s got a brilliant camera and editing features. Plus, it acts as its own tripod, so I don’t need to carry anything – I just set it down, take the shot, and go.”
According to Samsung, the recently launched Galaxy Z Fold7 and Galaxy Z Flip7 are developed to meet these evolving needs. Both devices feature advanced cameras, Galaxy AI, and Gemini Live services, which enable users to ask questions, get personalised suggestions, and manage tasks without switching apps. The foldable form factor makes both devices compact and adaptable-attributes targeted at users leading multifaceted lives.
Managing technology’s challenges
As reliance on smartphones continues to grow, challenges persist. The research found that more than one in five survey respondents feel overwhelmed by the number of apps available and a lack of seamless integration between them. Samsung has indicated its intention to address this through improved streamlining and integration across its devices.
Nathan Rigger, Head of Product, Mobile eXperience, Samsung Australia, commented on the company’s approach:
“The new Fold7 and Flip7 mark a shift in how we think about our smartphones – they’re not just devices, but every day companions. From personalised updates that keep you ahead of the day, to hands-free help when you need it most, these foldables are built to take the pressure off busy, multitasking lives and give Australians more freedom to focus on what matters most.”
The Samsung Galaxy Z Fold7 is available in Jet Black, Blue Shadow, Silver Shadow, and Mint (exclusive online), starting from AUD $2,899 for the 256GB model. The Samsung Galaxy Z Flip7 is available in Jet Black, Blue Shadow, Coral Red, and Mint (exclusive online), starting from AUD $1,799 for the 256GB model.