The Hawks have unveiled their 2025 AFLW Pride Guernsey.

Hawthorn has launched its 2025 AFLW Pride Guernsey, which will be worn in Round 9 against Gold Coast in front of the brown and gold faithful at Kinetic Stadium. 

This year’s Pride Guernsey is a bold celebration of inclusivity, unity and pride.

Building on the foundations of the club’s 2023 and 2024 designs, the 2025 Pride Guernsey features our signature striking rainbow hawk emblazoned across the front, powerfully symbolising courage and belonging. 

The rainbow hawk represents more than just the club, it embodies the diversity of Hawthorn people, fans and the broader community, reminding us that football is a place where everyone deserves to feel seen, respected and celebrated.

The design honours the LGBTQIA+ community and showcases Hawthorn’s commitment to creating a safe, welcoming and supportive environment for all. 

Hawthorn is proud to champion equality, and this year’s Pride Guernsey is a vibrant reminder that we are strongest when we fly together. 

To own your very own 2025 Hawthorn Pride Guernsey, CLICK HERE. 

To join us in Frankston for next Saturday’s Pride Game, CLICK HERE.Â