Reese Witherspoon’s monthly book club has teamed up with WhatsApp to connect with more of its readers globally.
With the partnership, Reese’s Book Club members can use the private messaging app to chat through the latest book club selections, exchange voice notes and discuss plot theories with other readers.
“Reese’s Book Club has become a cultural force, curating books that bring joy and champion women’s voices,” Kristin Perla, Hello Sunshine’s SVP of Brands & Strategic Partnerships, said in a statement. “WhatsApp gives our community the space to stay connected, share their love of reading, and turn book moments into lasting relationships.”
Readers can join the official Reese’s Book Club channel through the platform for real-time updates, exclusive content, voice notes from authors, monthly book pick parties and interactive polls.
The channel will also offer updates from Witherspoon on her U.S. book tour later this year for her new thriller novel she co-wrote with Harlan Coben, “Gone Before Goodbye.”
“WhatsApp is an integral part of connecting people around the world, especially through a love of shared interests,” Vivian Odior, global head of marketing at WhatsApp, added. “Reese’s Book Club has built a passionate, dedicated community just like us, and we are excited to help connect readers on a deeper level than ever before through this partnership.”
WhatsApp will also introduce a community hub for book club members in New York, Los Angeles, Nashville, Tenn., Charleston, S.C. and St. Louis.
The hubs are designed to make it easier to connect with fellow book lovers locally, receive announcements and organize and join relevant sub-groups to discuss anything from local bookstores to trending titles.
Since launching Reese’s Book Club in 2017, Witherspoon has selected more than 100 titles within her collection, including “Little Fires Everywhere,” “The Giver of Stars,” “The Last Mrs. Parrish” and “Where the Crawdads Sing.”
The book club is part of Hello Sunshine, which produces scripted and unscripted TV, feature films, animated series, podcasts, audio storytelling and digital series.
Hello Sunshine is owned by Candle Media, the media roll-up company led by Kevin Mayer and Tom Staggs and backed by Blackstone’s private-equity business.