Myer has overhauled its loyalty program, touting the changes as the biggest expansion of the rewards scheme in more than 20 years.
The department store has brought on new retail partners and unveiled new perks in a bid to retain and attract customers as competitors bolster their offerings.
The Myer One loyalty program currently has 4.7 million active members after more than 825,000 people joined the program in the last financial year.
Department store Myer has overhauled its loyalty program, touting the changes as the biggest expansion of the rewards scheme in more than 20 years. (Getty)
More than 50 per cent of new members are under the age of 35.
From November, loyalty program members will be able to earn at least one point from every dollar spent at Dan Murphy’s, Door Dash, Pet Barn, MyCar and Lvly by linking their Visa or Mastercard on the Myer Pne app.
The department store will also allow customers to redeem rewards quicker, with members able to use $10 rewards 24 hours after earning credits rather at the end of each quarter.
The changes are being spearheaded by executive chair Olivia Wirth, who previously ran the highly successful Qantas Frequent Flyer program. (Louie Douvis)
Silver, gold and platinum members will also be offered complimentary beauty boxes with gifts from Australian and international brands.
The changes are being spearheaded by executive chair Olivia Wirth, who previously ran the Qantas Frequent Flyer program.
“Almost 80 per cent of all sales made in Myer are linked to a Myer One member, so we know the program resonates with our loyal customers and we expect these changes will grow members and engagement,” she said.
Earlier this year, Just Group closed its loyalty program as the company merged with Myer.
Loyalty club members with Dotti, Jacqui E, Jay Jays, Just Jeans and Portmans were invited to join the Myer One program in August.
The revamped Myer loyalty program comes after retail competitor David Jones announced a loyalty program partnership with Qantas.