SITUATION
When legacy meets limits
Formula 1’s first race in 1950 sparked a global fascination. Over the next 75 years, demand only grew. What started with seven races a year became 17 by the 1970s—and surged to a record 24 in 2024, one nearly every other week.
Skill and tradition kept the sport running. But with growth came new limits, escalating costs, tighter timelines, and operations dependent on unwritten know-how. To meet the demands of a rapidly growing race calendar, Formula One Management needed the speed and agility of the cars on the track. It needed a scalable, repeatable operating system.
The sport was accelerating. The fan base was growing. F1 was gearing up for its next era of growth.
A need for reinvention: A full-throttle challenge off the track
This meant asking tough questions. How can race operations, setup and breakdown, and maintenance be standardized and scaled—so teams can rely less on institutional knowledge? How can Formula One Management move more event freight by sea—and stay ahead of schedule? What technologies can help improve operations?
The answers could set the stage for F1’s next chapter.